virtual reality Archives | MKTG Datascience

Showing posts tagged with: virtual reality

25
Apr

Game Changing Market Research Methodologies

When you first think of market research methods, the image of surveys and focus groups may come to mind. However, market research has evolved, to the point that you may be unaware what methodologies are being used today. While methods have grown more complex, they’ve also gotten a lot more interesting. Here are some examples of how much the game has changed.

21
Mar

How Does Virtual Reality Improve Insights from Market Research?

jerry9789
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Burning Questions

Virtual reality – Regardless of age, to some the idea may seem fantastical, vague, perhaps belonging only to science fiction. To others, virtual reality is a logical technological next step, or past step, actually, as it’s been in use in various forms for quite some time now. With regards to marketing research, although virtual reality technology is not the norm, its presence is increasing.

A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.