Jan
Curious About AI in Marketing? 7 Critical Questions
jerry9789 0 comments artificial intelligence, Burning Questions
Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences.
However, a business must comprehend how AI Marketing works and its effects before adopting it. Here are seven questions every company interested in AI Marketing should ask themselves.
Dec
Leadership vs. Management in Change and Crisis
jerry9789 0 comments artificial intelligence, Burning Questions
There’s a fascinating emerging set of literature on true leadership (versus management) of crises. One of the signal books in this genre is Upstream: The Quest to Solve Problems Before They Happen by Dan Heath. The author explains that true leaders are people whose names you don’t know. Why is that? Because true leaders use tools such as Latent Effects Modeling to discover in time T1 (i.e., now) what they will need to be worried about in time T3 (i.e., years later, when the bad thing could actually occur).
May
What is GSR??
jerry9789 0 comments Burning Questions
Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
Mar
I remember receiving gifts as a child and animalistically ripping open carefully wrapped boxes to get at the contents inside. Honestly, I suppose I still do the same today on occasion. Although some thought has certainly gone into the wrapping of these gifts, often the packaging went—and still goes—unappreciated. The same can be said for packaging at the everyday level; many people think only about the chips inside the bag or the contents inside a shipping container, not about the complexity behind the development of the bag or the container themselves.
Mar
How Does Virtual Reality Improve Insights from Market Research?
jerry9789 0 comments Burning Questions
Virtual reality – Regardless of age, to some the idea may seem fantastical, vague, perhaps belonging only to science fiction. To others, virtual reality is a logical technological next step, or past step, actually, as it’s been in use in various forms for quite some time now. With regards to marketing research, although virtual reality technology is not the norm, its presence is increasing.
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