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Showing posts tagged with: quantitative research

Are These Market Research Ideas on the Way Out?

jerry9789
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Burning Questions

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As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an

easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune to creative destruction, and these five past staples of the industry are on their way out.  

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