Showing posts tagged with: marketing analytics
02
Jan
Jan
Leadership in 2023 Begins with Advanced Analytics
jerry97890 comments artificial intelligence, Burning Questions
Since the advent of Big Data Analytics over a decade ago, the challenge has been to gather the data so that you can see the data and display it in such a way as to allow it to be useful in the day-to-day processes of a business. Dashboards are very popular for this exercise— and rightly so. However, your dashboards are a crutch used to identify things from the past and correct them. They help you learn the 6… 8… or 10 things that your team needs to work on in a given amount of time. But they give you false KPIs.