Jan
Curious About AI in Marketing? 7 Critical Questions
jerry97890 comments artificial intelligence, Burning Questions
Artificial Intelligence(AI) has recently been integrated into marketing and is still in its early stages. It makes automated decisions based on available data and audience observations or economic trends that impact marketing. By doing so, it enables marketers to gain more insight and understanding of their target audiences.
However, a business must comprehend how AI Marketing works and its effects before adopting it. Here are seven questions every company interested in AI Marketing should ask themselves.
May
What is GSR??
jerry97890 comments Burning Questions
Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
May
In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies. Here we discuss one of them, facial electromyography, also known as fEMG.
Facial electromyography is a technology that enables researchers and medical professionals to measure muscular activity in the eyes. The process quantifies the tiny electrical impulses that are generated by actively contracting muscle fibers. Because fEMG monitors movement in the facial area, researchers can gain a greater understanding of the subtle emotional responses participants feel towards a particular stimulus. In particular, fEMG studies two types of muscles: Certain activity of the corrugator muscle is usually associated with negative feelings, and activity of the zygomatic muscle is usually correlated with positive emotions.