May
What is GSR??
jerry9789 0 comments Burning Questions
Here we discuss another interesting biometric research method, galvanic skin response, or GSR.
Apr
Most people know great design when they see it, but they have a difficult time defining exactly what it is. People have a strong desire for great design and science is
now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor cerebellum of the brain. Humans have a desire to literally reach out and touch that which they think is a great design. Science is at a loss to understand why this is true, but through experiments they are documenting that it does exist.
Apr
When the Eye Wanders, We Can Tell You Why: Our Guide to Eye Tracking
jerry9789 0 comments Burning Questions
When the eye wanders, a skilled eye tracking technician can tell you why. Eye tracking is the technique of following a subject’s visual gaze, and discovering what attracts the eye in certain directions. Eye tracking provides helpful clues to the optimum design of everything from a simple printed page to a vast department store layout; it can also give product designers good information about the attractions of certain colors, shapes and features. Technical advances over the past 10 years have allowed the science of eye-tracking to move out of the scientific laboratory and into the toolkits of marketing professionals.
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