It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored!

Marketing studies are finding that it’s not only helpful, but is actually imperative to think about and request your customers’ wants and feedback. Should a business owner skip this step, customers may feel ignored, which is bad for all parties involved.

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