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ConsumerAI

Not all consumers behave the same way toward your brand, and this problem has typically been tackled through clustering algorithms of various kinds.  ConsumerAI improves upon this by determining which messages directed toward which segments produce the greatest financial benefit.  ConsumerAI also delivers precise knowledge about how many segments are optimal to enhance this profit-seeking effort.  If linear analysis said 16 messages directed toward 12 different segments were optimal, ConsumerAI may well tell you only three messages were profitable anyway.  It has happened!

Ask for a consultation on ConsumerAI!

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    Welcome
    to Cascade Strategies

    A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.

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