Burning Questions
Jan
Is mobile eye tracking better than tracking from a computer monitor? There’s debate. Most mobile eye tracking solutions provide analog output in real time. In other words, researchers and observers can “see what the respondent is seeing” in the moment. That’s great for qualitative insight, but what kind of precision or quantitative reliability does it provide? Not much. On the other hand, eye tracking from a computer monitor in virtual reality provides real coordinate data, precise time coding, and in some cases fixations on special areas of interest, like a brand name on a label. So far so good. Is there any downside to eye tracking from a computer monitor? Some people claim the virtualizations are clumsy and unreal. But with each new year that critique fades, as the virtual reality simulations are approaching the real world much better. The odds seem to be in favor of tracking the eye from a monitor. Maybe there’s somebody out there who sees it differently?
Jan
Southwest Windpower taps Cascade to assess the blogosphere’s view of the possibilities for small wind power
jerry97890 comments Burning Questions
Southwest Windpower (SWWP), a Phoenix-based supplier of wind turbine generators for “small wind” supplemental green power generation (i.e., for single structures – homes, commercial buildings, etc.), asked Cascade Strategies to survey online communities and summarize their point of view on the viability of small wind. SWWP was in pursuit of a Green Energy Development Grant from the US DOE, and needed to persuade the department that small wind was a credible concept when compared to large-scale wind farms, according to company spokesman Dave Sanchez.
Jan