• (425) 677-7430
  • info@cascadestrategies.com
Viewing posts categorised under:

Burning Questions

Looking Beyond Quant Data in Market Research

jerry9789
0 comments
Burning Questions

Share

Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific project, it can actually be more helpful nowadays to set out to discover insights for a variety of topics to better understand the dynamics and motivators of target groups. We discuss ways that you can incorporate an insight-based approach to your marketing research process here.

 

 

Read more

The Visual Side of Neuromarketing Research

jerry9789
0 comments
Burning Questions

Share

Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products
and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that human beings have a preference for the simple versus the complex when it comes to absorbing new concepts and information. Here we talk a little about neuromarketing’s findings that visual messages that are easier to process mentally are more attractive to consumers than those that require more energy to cognitively digest.  

Read more

The Importance of Clear Communication in Neuromarketing

jerry9789
0 comments
Burning Questions

Share

Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has
challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.

 

Why we err in the first place, however, is not completely explained by behavioral science or economics. However, neuroscience can really help us gain a foothold in understanding why and how consumers make certain decisions. Neuroscience adds value to business; it provides us with long sought after causal explanations for behavior. It also provides several methods that we can use to assess our unconscious mental processes.  

Read more

Why We Need Context in Quantitative Market Research Analysis

jerry9789
0 comments
Burning Questions

Share

It’s unfortunate but true—context often goes overlooked when examining market research results. All too often, really, market research provides numbers that don’t seem to mean a thing without background information to support them. The important takeaway here is, in order to analyze data for meaning that is actually relevant to your marketing venture, you need to understand its context.

 

Context matters in everything we do. For instance, spending double digits on a meal seems absurd at a fast food restaurant, but it’s the norm at a sit-down one. Meeting someone who’s a 14-year-old student is typical—until you find out she’s attending an Ivy League University among the most brilliant adult minds in the country. Now, take this idea and apply it to your market research. What does it mean to have a satisfaction rating of 70%? Is this result favorable or not?  

Read more

Big Data and Marketing—Boon or Bane?

jerry9789
0 comments
Burning Questions

Share

The massive growth of big data, while heralding its success, can also be a bit of a hindrance to our industry. Simply put, there are too many posts, videos, and other data that do not fit the model of query we need. As a result, it’s time to do some big data market research and really think about new ways to store and analyze data.

 

What is “Big Data” anyway?

In the event you’re unfamiliar with the term, big data is, in short, business data and the technology required to uphold it. Currently, the amount of existing data grows hugely each day. All of this data, including social media networking data, is relevant to business, but as of right now, only a fraction of what’s out there is being effectively analyzed. Really, though, one of the best ways to conduct research and return relevant advertising to the market is through such analysis.  

Read more

Are These Market Research Ideas on the Way Out?

jerry9789
0 comments
Burning Questions

Share

As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an

easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune to creative destruction, and these five past staples of the industry are on their way out.  

Read more

What is GSR??

jerry9789
0 comments
Burning Questions

Share

Here we discuss another interesting biometric research method, galvanic skin response, or GSR.

 

Read more

Understanding Facial Electromyography

jerry9789
0 comments
Burning Questions

Share

In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies. Here we discuss one of them, facial electromyography, also known as fEMG.

 

Facial electromyography is a technology that enables researchers and medical professionals to measure muscular activity in the eyes. The process quantifies the tiny electrical impulses that are generated by actively contracting muscle fibers. Because fEMG monitors movement in the facial area, researchers can gain a greater understanding of the subtle emotional responses participants feel towards a particular stimulus. In particular, fEMG studies two types of muscles: Certain activity of the corrugator muscle is usually associated with negative feelings, and activity of the zygomatic muscle is usually correlated with positive emotions.  

Read more

The Science of Consumer Pleasure

jerry9789
0 comments
Burning Questions

Share


For a long time, corporations have been working to understand how to affect consumer behavior and influence more people to purchase their products. Market research has made some headway in this arena recently, explaining how the impulses that drive consumers to purchase are produced. Now, you may not realize it, but it turns out that what makes you feel good is a part of the brain dubbed “the pleasure center.” It’s this center that makes us feel happy when kissed, that drives us to eat our favorite foods or play our favorite games, that makes us want to relax on the beach.

Laboratory tests have shown that rats who can control their pleasure centers with a switch will literally jump at the opportunity to do so. Scientists set up electrical pulses that control the pleasure centers of rats’ brains and found that the rats would sacrifice anything to continuously pounce towards the levers and experience electrical bursts of happiness. Disturbingly, rather than eat or sleep, these rats flipped their switches without end, stopping only when they died of sheer exhaustion…   

Read more

Game Changing Market Research Methodologies

jerry9789
0 comments
Burning Questions

Share

When you first think of market research methods, the image of surveys and focus groups may come to mind. However, market research has evolved, to the point that you may be unaware what methodologies are being used today. While methods have grown more complex, they’ve also gotten a lot more interesting. Here are some examples of how much the game has changed.  

Read more

Welcome
to Cascade Strategies

A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.
Snap Survey Software