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Do voters choose candidates like breakfast cereal?

jerry9789
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Burning Questions

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In ordinary conversation people say they do.  But is there any science behind that idea?

Two professors at Texas Tech University have adapted Cascade’s BioNimbus Virtual Shopping System to “Biopolitics.”  The idea is to see if the candidates’ subtle inflections (gestures, mannerisms, etc.) can move undecided voters to their side — much the same way a promotion, a new price, a game, or a cartoon character can cause consumers to buy the product.  Using BioNimbus, they have made a remarkable discovery, summarized here.

Feel free to comment below on this interesting development in the emerging science of Biopolitics.

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A highly innovative, award-winning market research and consulting firm with over 31 years’ experience in the field. Cascade provides consistent excellence in not only the traditional methodologies such as mobile surveys and focus groups, but also in cutting-edge disciplines like Predictive Analytics, Deep Learning, Neuroscience, Biometrics, Eye Tracking, Virtual Reality, and Gamification.
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