These days many people are trying to rescue their various forms of marketing data from the separate, often uncommunicative systems where they reside (“silos”) and integrating these data streams into a coherent framework for decision making.  Is your company doing that — un-siloing your marketing data?

If so, please tell us about that experience.  Are the efforts to create marketing data integration running smoothly?  Have unexpected problems arisen?  Are you building a master marketing dashboard for monitoring and adjustment?  Is that working out well?  What can others who may be planning such marketing data integration projects learn from your experience?  Please tell us below.  We welcome your comments!