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The Science of Consumer Pleasure

--> 02 May

For a long time, corporations have been working to understand how to affect consumer behavior and influence more people to purchase their products. Market research has made some headway in this arena recently, explaining how the impulses that drive consumers to purchase are produced. Now, you may not realize it, but it turns out that […]

Game Changing Market Research Methodologies

--> 25 Apr

When you first think of market research methods, the image of surveys and focus groups may come to mind. However, market research has evolved, to the point that you may be unaware what methodologies are being used today. While methods have grown more complex, they’ve also gotten a lot more interesting. Here are some examples […]

What Appeals to the Human Eye?

--> 18 Apr

Most people know great design when they see it, but they have a difficult time defining exactly what it is. People have a strong desire for great design and science is  now beginning to discover this as well. Studies of the brain have demonstrated that attractive design can often trigger hand movement in the motor […]

When the Eye Wanders, We Can Tell You Why: Our Guide to Eye Tracking

--> 11 Apr

When the eye wanders, a skilled eye tracking technician can tell you why. Eye tracking is the technique of following a subject’s visual gaze, and discovering what attracts the eye in certain directions. Eye tracking provides helpful clues to the optimum design of everything from a simple printed page to a vast department store layout; […]

Neuromarketing- The Way of the Future

--> 04 Apr

  A common, popular conception of market research consists of women trying on lipstick in a small room with a two-way mirror, a la Mad Men. It’s amazing to think that in ten years this image may be drastically altered, most likely replaced by one of people browsing grocery store aisles with an EEG band […]

The Bleeding-Edge Technology in Package Testing Today

--> 28 Mar

  I remember receiving gifts as a child and animalistically ripping open carefully wrapped boxes to get at the contents inside. Honestly, I suppose I still do the same today on occasion. Although some thought has certainly gone into the wrapping of these gifts, often the packaging went—and still goes—unappreciated. The same can be said […]

How Does Virtual Reality Improve Insights from Market Research?

--> 21 Mar

Virtual reality – Regardless of age, to some the idea may seem fantastical, vague, perhaps belonging only to science fiction. To others, virtual reality is a logical technological next step, or past step, actually, as it’s been in use in various forms for quite some time now. With regards to marketing research, although virtual reality […]

Webcam Eye Tracking Exposed

--> 14 Mar

You know the old saying: something that sounds too good to be true…is. Webcam eye tracking has been touted as a sort of redeemer: you don’t have to pay those ugly meanies at Tobii, SMI, ASL, etc. those exorbitant prices to track the eye with expensive cameras, extra infrared lighting, fancy monitors, and elaborate software.  […]

Brief Overview of Eyetracking Technology

--> 07 Mar

Eye tracking technology has evolved rapidly over the past dozen or so years so that studies employing eye tracking within a true 3D VR environment have become a reality.  Surprisingly, many eyetracking studies still employ first generation technology.  Here’s a brief review of how eyetracking has evolved: First generation – simple eye tracking using a […]

Eye Tracking Study Reveals Different Shopping Styles

--> 28 Feb

Eye tracking technology has evolved to the point that even different types of shopping styles have now been identified. The eye track gaze of respondents in a recent study was submitted to sequential pattern analysis; the same type of computer analysis done to map the human genome or in a fictional sense to populate Jurassic […]