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Online Surveys and How to Do Them Right

--> 11 Jul

As many of us already know, the survey can be an invaluable tool for monitoring the needs and desires of your customer base. However, many of us have also found that surveys conducted online are often little less than irritating…   Pop-up surveys are now one of the most popular techniques employed to collect information […]

Paying Attention to Your Customers—It’s More Important Than You May Think!

--> 27 Jun

It’s important for any good business owner to try to get into the mind of potential customers. Owners who fail to take customers into account actually can do tremendous harm to their businesses—you never want your customers to feel like they’ve been ignored!   Marketing studies are finding that it’s not only helpful, but is […]

Looking Beyond Quant Data in Market Research

--> 20 Jun

Performing successful market research that sets you apart from the competition requires the gathering of insights, rather than just the compiling of information. Insightful interpretation can really set your data apart from others while also allowing for novel means of reaching different consumers for any kind of business. Really, rather than concentrating on a specific […]

The Visual Side of Neuromarketing Research

--> 13 Jun

Neuromarketing is taking a hold now more than ever with savvy marketing professionals. The practice is also being applied with success for a wide range of products and services. Neuromarketing is an idea that comes from research in the cognitive process when combined with marketing. At its most fundamental level, neuromarketing research is finding that […]

The Importance of Clear Communication in Neuromarketing

--> 06 Jun

Nowadays, it’s growing increasingly common for businesses to turn to neuroscience to address their marketing needs, especially since it seems that business has challenges only neuroscience can solve. Behaviorists will tell us that humans are irrational creatures—we often make decisions based on information that is incomplete. We also take mental shortcuts.   Why we err […]

Why We Need Context in Quantitative Market Research Analysis

--> 06 Jun

It’s unfortunate but true—context often goes overlooked when examining market research results. All too often, really, market research provides numbers that don’t seem to mean a thing without background information to support them. The important takeaway here is, in order to analyze data for meaning that is actually relevant to your marketing venture, you need […]

Raw Data before Latent Effects Modeling

Big Data and Marketing—Boon or Bane?

--> 30 May

The massive growth of big data, while heralding its success, can also be a bit of a hindrance to our industry. Simply put, there are too many posts, videos, and other data that do not fit the model of query we need. As a result, it’s time to do some big data market research and […]

Are These Market Research Ideas on the Way Out?

--> 23 May

As technology progresses, older tech is often rendered obsolete. This idea, known as creative destruction, can be applied to any industry and any technology. For an easy example, just look at how a single smartphone has made obsolete digital cameras, CD players, watches, and a host of other technologies. The market research industry is not immune […]

What is GSR??

--> 16 May

Here we discuss another interesting biometric research method, galvanic skin response, or GSR.

Understanding Facial Electromyography

--> 09 May

In the search to better understand emotional reactions to stimuli and the workings of the subconscious, marketing researchers have turned toward the use of numerous technologies. Here we discuss one of them, facial electromyography, also known as fEMG.   Facial electromyography is a technology that enables researchers and medical professionals to measure muscular activity in […]