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Nursing Homes Close as Need for Care Grows

--> 31 Aug

Nursing Home Challenges According to a report by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL) in April 2022, more than 1,000 nursing homes have closed since 2015.  This breaks down to 776 closures before the COVID-19 pandemic and 327 closures during the pandemic.   The same report also projected 400 […]

How Great Research Helps Financial Services Companies

--> 18 Aug

From maintaining loyalty and fostering customer relationships to focusing marketing messages on the most profit-optimal consumer, great research is helping Financial Services companies identify not only their best customers and prospects but also their needs and why they prefer their brand over others. This is done through a high-quality segmentation study and persona development, which […]

Five Ways AI Can Help Telecom Companies Improve Their Marketing

--> 17 Aug

By moving away from business-driven marketing towards customer-centric, data-driven, and highly customized efforts, companies like telecom operators can thrive in these rapidly changing times. Here are five examples of how telecom companies can benefit from utilizing Artificial Intelligence in their marketing: 1. Increase in Product Marketing With the millions of customer data they’ve collected, telcos […]

How healthcare people can help underserved populations

--> 10 Apr

There’s no shortage of knowledge about the healthcare needs of underserved communities in the US such as the Hispanic, Black, American Indian/Alaska Native, and Native Hawaiian/Pacific Islander subpopulations.  What may be lacking are workable and effective efforts to address these needs. There are two main parts of this problem: Communication issues Lack of practical programs. […]

Importance of brand surveys.

Importance of Brand Surveys

--> 03 Apr

If your company or firm provides services or products, either to the public or other businesses, you need an in-depth understanding of how the market works. Market research provides you with relevant data to give your establishment a competitive edge over others. One reliable research method to gain insight into the market, brand perception, and […]

Evaluating Decisions

--> 27 Mar

What if every US citizen had a dollar for every good decision made by the president and lost a dollar for every bad decision?  How much would Americans have in their “Decision Account” now?  What about a half-good decision?  Would Americans’ Decision Account be credited for 50 cents?  Clearly, the whole matter hinges on what […]

Responsible AI – What Causes Bias in Training Data?

--> 20 Mar

Over the past few decades, the use of AI in business has grown tremendously. By 2030, AI may generate up to $15.7 trillion in revenue to the global economy. From process automation to sales forecast, the potential applications for AI in business are nearly limitless. But, you’ve still got to wonder, what happens when we place […]

The 3 Measures of ROI for AI

--> 13 Mar

Artificial Intelligence (AI) is becoming a critical component of digital marketing.  AI in marketing can be particularly revelatory, often delivering valuable insights that marketers can use to develop personalized content, drive conversions, and improve customer experience. Such insights help develop effective marketing strategies, which increase Return on Investment (ROI) for AI implementations.

Get Busy Optimizing Your Data or…

--> 06 Mar

4 Ways Data Can Help Create Sustainable Revenue Growth There is no question that year after year, the cost of revenue (COR) generation continues to climb. Look at publicly traded companies in nearly any sector and read the reported costs associated with sales and marketing. In almost every case, the costs of acquiring revenues continue […]

Data Science Team: Build or Rent

Data Science Team: Build or Rent?

--> 27 Feb

Building an Efficient & Effective Data Science Team There are numerous reasons why a company may decide to develop a data science team in their organization. The skills an in-house team brings can enable organizations to turn raw data into strategic assets. Their skills lead to better use of data assets including understanding customer behavior, […]